If you have written a news release and sent it to everyone you can think of to get it published, and then it wasn’t, you need to analyse what was wrong.
Maybe your news is newsworthy, but other factors contributed to it not getting the recognition you think it deserves.
There could be a number of reasons why it wasn’t picked up and most can be overcome. Let’s assume it was a well constructed press release written in third person with some good quotes, a good photo and a catchy heading.
Five reasons it didn’t get picked up as you’d hoped could be: