Your company is one of more than one hundred exhibitors at an event that is attracting tens of thousands of people. How do you stand out from them? What can you do to make your brand memorable so that it is recalled after they have left the building, let alone make an enduring connection with you?
By just asking these questions and exploring the opportunities, you are bound to be ahead of half of the other companies there. To get ahead of the other half requires planning and innovative thinking.
While I can’t cover everything in depth here, I hope this PR blog will put you at the top of the ladder.