Following on from last month’s PR blog on identifying your stakeholders, this month takes you to the next step: developing communication strategies to reach and engage with them.
A quick recap: Stakeholders refers to any group or individual who can affect or can be affected by you.
The stakeholders who are likely to have the most impact would be employees, customers, potential customers, suppliers, the media, JV or strategic partners and industry associations.
The first step is to list the key messages you wish to communicate to each stakeholder group. Following this it’s time to decide which is the best way to reach them and create a two-way dialogue.
There are numerous ways you can achieve this including: