Here are some PR tips that I have gained from years of experience in working with the media and winning valuable publicity for clients.
After you have read them, put your feet up and think about how you can use this in your business.
1. Use milestones to carry a message. For example, we are working with J.C.’s Quality Foods and in preparing a press release for them we highlighted the company’s 20th anniversary and achieving 1000 products in its range. They actually have 1100 products, but 1000 sounds better than 1100 and we are not fibbing because they have achieved 1000 products.