Media releases are a key element of media outreach campaigns. This PR blog will help make it child’s play for you in structuring your media releases correctly.
The media want releases to help them create their own content, whether that’s for print, radio, TV, digital or online.
Before you start writing your media release you need to have decided on the key messages to be communicated. Around five key messages to be incorporated into the release is about right.
And remember it needs to be newsworthy. If it’s not, enhance it in some way to ensure it is. Refer to this earlier blog on What is news.
This is the structure I would recommend for your news release (from top to bottom).