10 PR tips to get the most from expos
Having your target audience visit you is why companies pay to be an exhibitor.
Trade shows and other exhibitions are suitable for both large and small businesses. Most industry sectors and their representative associations have an annual conference to which they invite exhibitors. And themed consumer expos are usually held at least once a year.
If you are a supplier to an industry or want to become known as a specialist in that sector, taking a stand at an event that attracts hundreds or thousands of potential clients/customers provides you with a great opportunity to be seen and be heard.
As expos can be a considerable investment, you want to maximise your efforts and take advantage of being able to meet customers and potential customers face-to-face. In addition to generating quality leads and building on existing relationships, you want to establish firm relationships with (other!) thought leaders.
Here are my top 10 PR tips to help you get the most from your expo or trade show participation: