So often one can get disappointed when you believe what a person or company says they can do on their website and/or at a meeting with them and they don't deliver.

Walking the talk is not always achieved so it pays to do the research. Check with customers on their experience with the said person or company, preferably speaking to them, not just via an email.

As a Public Relations Practitioner in a competitive environment I am always happy to provide referrals to prospective customers. Hearing first hand from a third party about our PR services and successful campaigns always carries more weight than me spruiking about our own services.

It doesn't matter what industry or business you operate in, walking the talk will always generate more interest and customers.

An example of someone who does walk the talk is Steve Davidson, a bird watching tour guide who runs The Melbourne Birder. If you are going to pay someone to see specific birds then you want to know they have the expertise to help you achieve this.

I'm pleased to say that Steve achieves this. And what happens when someone does walk the talk is that they receive recommendations. And that's what I'm doing here. If you want to go on a bird watching trip to see lots of birds or just some specific ones you haven't seen before, I suggest you check out www.themelbournebirder.com