Category: Our Blogs

PR versus Advertising

Wednesday, 08 February 2012 18:55 Written by Wendy McWilliams 0 Comments

PR vs AdvertisingThis is a HUGE subject, but for the purpose of my blog, I will just cover what I believe are a few salients points to remember when considering public relations and/or advertising in your marketing campaign. I would point out that most advertising agencies now have their own PR teams because they see the benefits of offering both services to their clients.

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Walking the Talk

Monday, 16 January 2012 22:35 Written by Wendy McWilliams 0 Comments

So often one can get disappointed when you believe what a person or company says they can do on their website and/or at a meeting with them and they don't deliver.

Walking the talk is not always achieved so it pays to do the research. Check with customers on their experience with the said person or company, preferably speaking to them, not just via an email.

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The importance of web content

Thursday, 29 December 2011 12:13 Written by Wendy McWilliams 2 Comments

How often do you visit a website and find out of date material? Frequently, in my experience. When you do, it makes you less likely to rely on that site for the information you are looking for, or to pick up the phone and call them.

Having a website requires an ongoing responsibility to maintain it. For most companies it is their most powerful marketing tool, so it seems logical that it should be the best it can be.

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Producing a newsletter

Monday, 17 October 2011 23:08 Written by Wendy McWilliams 0 Comments

e-newsletterBefore you think about producing a newsletter (for external audiences), you need to determine what its purpose is and whether the effort will justify the reward.

Believe me, there is considerable effort in publishing a professional newsletter that is interesting, attractive, error-free, is actually read, and works on all levels.

While e-newsletters are more typical these days, there is still a place for hard copy newsletters.

As part of the planning process, some important questions that you need answers to are:
 

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Employee communication

Thursday, 08 September 2011 17:38 Written by Wendy McWilliams 0 Comments

Within an organisation there are usually three management categories responsible for employee communication: HR, PR and the supervision or management of the person in his or her specific role. In fact, all managers should be effective communicators.

HR plays an important role in maximising the return on investment in employees. This involves recruitment, training and development, industrial relations, workforce management, record keeping and change management, amongst other functions.

Public relations also has a distinct role in employee communication while there is also some coming together of HR and PR functions on specific issues, such as industrial relations. One of the key reasons for using PR in employee communication is to foster good management/employee relations.

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