Category: Our Blogs

Producing a newsletter

Monday, 17 October 2011 23:08 Written by Wendy McWilliams 0 Comments

e-newsletterBefore you think about producing a newsletter (for external audiences), you need to determine what its purpose is and whether the effort will justify the reward.

Believe me, there is considerable effort in publishing a professional newsletter that is interesting, attractive, error-free, is actually read, and works on all levels.

While e-newsletters are more typical these days, there is still a place for hard copy newsletters as this PR blog explores.

As part of the planning process, some important questions that you need answers to are:

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Employee communication

Thursday, 08 September 2011 17:38 Written by Wendy McWilliams 0 Comments

This PR blog explores employee communication. Within an organisation there are usually three management categories responsible for employee communication: HR, PR and the supervision or management of the person in his or her specific role. In fact, all managers should be effective communicators.

HR plays an important role in maximising the return on investment in employees. This involves recruitment, training and development, industrial relations, workforce management, record keeping and change management, amongst other functions.

Public relations also has a distinct role in employee communication while there is also some coming together of HR and PR functions on specific issues, such as industrial relations. One of the key reasons for using PR in employee communication is to foster good management/employee relations.

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Surveys and research

Thursday, 28 July 2011 15:14 Written by Wendy McWilliams 1 Comment

Surveys and other formal research can be instrumental in many types of PR campaigns. For example, WMC PR has conducted surveys for numerous clients in Melbourne who needed quantitative and qualitative information to help them plan future marketing strategies. Even the humble suggestion box is a great way to get feedback.

Whether you want information from existing customers, potential customers, employees, suppliers, shareholders, community groups or other stakeholders, surveys are an excellent tool to gauge statistics and opinions. Read more about surveys and research in this PR blog.

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Measuring Your PR Program

Wednesday, 06 July 2011 10:19 Written by Wendy McWilliams 0 Comments

In order to evaluate the success of a PR Program, various criteria can be applied and research undertaken. I have listed below some of the more common measurement tools.

It is important before a PR program starts that the senior staff involved or responsible for the PR program give their expectations of the PR outcomes. This will assist in determining the evaluation methodology to be employed in generating a "return on expectation".

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Top Tips for SEO with Google

Friday, 17 June 2011 17:29 Written by Wendy McWilliams 2 Comments

From a bleak winter day in Melbourne with a gap between client activities, I sat back and watched Jim Stewart's weekly video blog show on SEO (search engine optimisation). It is always enlightening and I recommend you view it and take notes if you are interested in SEO. It can be found at http://stewartmedia.biz

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