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Shaping the attitudes of your target audiences should be
an integral part of your organisation's communication
process and public relations program.
By working with WMC Public Relations, measured, effective and integrated public relations programs can be implemented providing a direct benefit to your bottom line.
It's worth remembering that the greatest factor in most purchasing decisions is a person's attitude towards the organisation, its people, products and services.
Services provided by WMC Public Relations include:
- Communication strategy
- Publicity & news media relations
- Product launches
- Multimedia and interactive productions including e-newsletters & websites
- Advertising
- Writing and production of newsletters, brochures, direct mail and other literature
- Organising functions & seminars
- Sponsorship programs
- Market research and surveys
- Speech writing
- Exhibition displays & support
- Community relations projects
- Issues management
- Media Training
What is the best way to undertake a two-way communication process with your stakeholders? WMC Public Relations will work with you to identify objectives and key audience groups and then recommend the most appropriate communication strategy that should be implemented.
A commitment to quality and measurability is key to a successful communication program through WMC Public Relations.
Publicity and News Media Relations
- large/prestigious/unusual contracts
- a new factory/building or expansion
- an interesting project or application
- new management
- new manufacturing methods
- new product/service announcements
- statements of industry trends
- winning an award
WMC PR will work with management, identifying interesting, newsworthy and valuable information about the organisation and the industry in which it operates. This information can then be tailored to suit particular media organisations from the press, radio and television. Some topics that are newsworthy include:
Whether it's a can of baked beans, a large format printer, a herbal tablet, a book, an electronic widget or even a new service, WMC PR creates innovative launch programs aimed directly at the target markets. In some instances market research will be required to ensure the campaign will hit its mark.
Multimedia Productions including e-newsletters and websites
Greater impact is achieved through presentations and websites that involve audio and video. When communicating with staff, customers (and prospects), shareholders and the public consider using video as part of the presentation/website. WMC PR will write a script, source or create suitable images and follow through to production and placement/distribution. Regular e-newsletters are an important brand-building tool and should be considered as part of the marketing mix. WMC PR can handle from end to end.
Although WMC PR is not an advertising agency, it can, where appropriate, plan and implement a one-off or long term advertising campaign, whether for the print, electronic or web based media. This involves taking a client brief, writing copy, briefing a graphic designer and finalising artwork. Because of our familiarity with the media, we can also research and prepare media schedules and if required, handle responses.
Writing and Production of Literature
WMC Public Relations produces corporate brochures, employee communication literature, product brochures, direct mail shots, newsletters, company histories, annual reports and submissions. We research, write, arrange and supervise the design, photography and all aspects of production and printing.
Organising Functions & Seminars
Conducting impressive and successful openings, seminars, conferences (including teleconferences) and other functions are good ways in which an organisation can communicate with its publics. WMC Public Relations can organise every aspect of the function including venue, guest speakers, invitations, catering, speeches, giveaways, publicity and satellite link-ups to interstate or overseas guests/speakers. National functions can be coordinated in Melbourne and handled in other cities by WMC PR's affiliates.
Services provided by WMC PR include identifying suitable sponsorship opportunities whether sporting, cultural, industry based, awards or grants, and assisting in gaining maximum value from the sponsorship.
Wide ranging studies into attitudes at all community levels, in depth interviews, questionnaire surveys and specialised opinion studies are provided by WMC PR. We can also maintain a watching brief on current issues in the media.
WMC PR is experienced at preparing speeches for any type of event be it a conference, official or formal function, an industry briefing or a staff announcement.
Identifying suitable exhibitions in which to participate, designing exhibition displays and stand layout, arranging handouts and organising publicity are all tasks that are performed by WMC Public Relations.
There comes a time when it is appropriate to put something back into the community. WMC PR can identify suitable opportunities for involvement, liaise with the authorities concerned and organise publicity.
All organisations at some time experience problems with one or more groups of stakeholders. Tackling the issue in a sensitive way that addresses the problem requires a well planned and well researched communication program. WMC Public Relations works with management in this process.
Senior executives who handle media enquiries or communicate with the electronic and print media should be in control at all times. Executives should be able to get their message/s across without getting flustered when under interrogation. The journalists selected by WMC PR will have the media expertise relevant to specific training needs. Through a carefully planned program, senior executives will learn the skills and techniques in maintaining control and delivering pre-planned messages or ‘grabs', regardless of the situation. Speech and presentation training may also be recommended as part of a program. Media training is useful for people who have to handle hostile questions during AGM's.
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