Posts Tagged ‘Public Relations’

Publicity and Promotion

publicityand promotionBefore anyone sets out to plan a media relations campaign, they need to know what media their target audiences are interested in and reading. Read further to get some tips on how to achieve media coverage next time you have something to announce.

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Corporate Social Responsibility (CSR)

PR blog on CSRWith this PR blog I’m looking at Corporate Social Responsibility (CSR): what does it mean and what CSR initiatives can you implement in your business? I review (and applaud) two businesses that have firm CSR policies and practices in place. Read on for more information…

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Employee communication

This PR blog explores employee communication. Within an organisation there are usually three management categories responsible for employee communication: HR, PR and the supervision or management of the person in his or her specific role. In fact, all managers should be effective communicators.

HR plays an important role in maximising the return on investment in employees. This involves recruitment, training and development, industrial relations, workforce management, record keeping and change management, amongst other functions.

Public relations also has a distinct role in employee communication while there is also some coming together of HR and PR functions on specific issues, such as industrial relations. One of the key reasons for using PR in employee communication is to foster good management/employee relations.

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Surveys and research

Surveys and other formal research can be instrumental in many types of PR campaigns. For example, WMC PR has conducted surveys for numerous clients in Melbourne who needed quantitative and qualitative information to help them plan future marketing strategies. Even the humble suggestion box is a great way to get feedback.

Whether you want information from existing customers, potential customers, employees, suppliers, shareholders, community groups or other stakeholders, surveys are an excellent tool to gauge statistics and opinions. Read more about surveys and research in this PR blog.

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Top Tips for SEO with Google

From a bleak winter day in Melbourne with a gap between client activities, I sat back and watched Jim Stewart's weekly video blog show on SEO (search engine optimisation). It is always enlightening and I recommend you view it and take notes if you are interested in SEO. It can be found at http://stewartmedia.biz

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