Before you think about producing a newsletter (for external audiences), you need to determine what its purpose is and whether the effort will justify the reward.
Believe me, there is considerable effort in publishing a professional newsletter that is interesting, attractive, error-free, is actually read, and works on all levels.
While e-newsletters are more typical these days, there is still a place for hard copy newsletters as this PR blog explores.
As part of the planning process, some important questions that you need answers to are:
